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2025-09-02 11:39:26 -

Intent data vs engagement data What's more valuable for C-level decision-making

In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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