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2025-08-26 10:31:00 -

Creating Buyer Personas Using Real Intent Signals in B2B Marketing

In today’s data-driven world, understanding your customer goes beyond basic demographics. Creating buyer personas using real intent signals gives marketers a sharper edge in crafting tailored experiences and improving conversion rates. Why Use Real Intent Signals for Buyer Personas? Traditional personas fall short: Relying on assumptions or surface-level data can lead to misaligned...

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