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2025-11-21 18:25:23 -

Leveraging Customer Data Platforms for B2B Marketing Personalization in 2025

Personalization is no longer optional in B2B marketing. Buyers expect relevant, timely, and tailored experiences across every touchpoint. Customer Data Platforms are enabling B2B marketers to deliver this level of personalization at scale, turning insights into action and improving engagement metrics. By unifying first-party and third-party data, CDPs allow businesses to understand customer...

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