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2025-10-28 11:36:51 -

How Customer Data Platforms Are Powering Smarter B2B Campaigns

In today’s data-centric marketing environment, Customer Data Platforms (CDPs) are emerging as the backbone of effective B2B campaigns. These platforms are redefining how businesses collect, unify, and activate customer data to create more meaningful, targeted, and profitable marketing strategies. As B2B buyers demand more personalized experiences, companies that leverage CDPs gain a...

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