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jamesmitchia added blog Other
2025-10-03 09:45:26 -

How can AI improve lead quality scoring for B2B pipelines?
In B2B marketing and sales, the difference between a “good lead” and a “bad lead” can mean months of wasted effort—or a deal closed in record time. Traditional lead scoring models, often based on static demographics and a handful of engagement metrics, simply don’t capture the complexity of modern buying behavior. This is where AI-powered lead quality scoring...

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jamesmitchia added blog Other
2025-10-02 09:33:54 -

What role does AI play in creating hyper-targeted content to reach “in-market” buyers?
In B2B marketing, relevance + timing = conversions. The biggest challenge isn’t just creating content—it’s delivering the right content to buyers who are actively researching solutions, also known as “in-market” buyers. This is where AI transforms the game, enabling marketers to identify signals of purchase readiness and craft content that resonates at exactly the...

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