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leojhonson added blog Networking
2025-10-20 10:40:53 -

Leveraging Technographic Data to Refine Target Account Lists for Predictive Selling
Technographic data reveals what technologies your prospects use, offering insights beyond firmographics and demographics. Leveraging this data helps identify accounts that align with your product compatibility and solution needs. Marketers can prioritize outreach toward companies actively using or switching from competing tools. Integrating technographic insights with intent data boosts...

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leojhonson added blog Networking
2025-08-22 10:21:43 -

The Power of Personalization at Scale in Account-Based Marketing
In the world of B2B marketing, relevance is everything. Personalization at scale in account-based marketing (ABM) is revolutionizing how businesses engage high-value accounts. Why Personalization at Scale Matters in ABM: Deeper Engagement: Personalized messaging tailored to individual account pain points significantly boosts engagement. Efficient Resource Allocation: Teams can focus...

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