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henry2458 added blog Other
2025-06-13 14:29:35 -

The Science Behind AI‑Based Conversion Rate Optimization
Introduction Every B2B marketer in the United States knows that driving website traffic is only part of the equation. The real challenge lies in turning that traffic into qualified leads and, ultimately, revenue. That’s where Conversion Rate Optimization (CRO) comes in—and today, it’s being revolutionized by artificial intelligence (AI). This article explores the science...

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jamesmitchia added blog Other
2025-12-16 10:35:46 -

The Anatomy of a High-Performing Lead Generation Campaign
In today’s digital-first B2B environment, lead generation is no longer about volume—it’s about quality, relevance, and conversion. A high-performing lead generation campaign attracts the right audience, captures meaningful data, and nurtures prospects until they are ready to engage with sales. Understanding the core components of such a campaign helps marketers build...

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