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2025-12-02 09:07:47 -

How B2B Brands Can Stay Competitive During an Economic Downturn

Economic downturns create pressure across every layer of a B2B organization—from shrinking budgets and longer buying cycles to greater scrutiny from CFOs. But downturns don’t just create challenges; they also create opportunities. The companies that adapt quickly, focus on value, and double down on the right strategies often emerge stronger than before. Here’s how B2B brands...

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