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2025-09-23 10:00:22 -

Where Account Based Marketing (ABM) is most effective

Account-Based Marketing (ABM) has quickly become one of the most powerful strategies in B2B marketing. Unlike traditional lead generation, which casts a wide net, ABM is about laser focus—targeting high-value accounts with personalized campaigns that align sales and marketing efforts. But ABM isn’t for every situation. Its impact shines brightest in specific business contexts. 🔍...

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