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2026-02-02 06:15:33 -

Why AI Has Become the Backbone of Today’s AdTech Platforms

Artificial Intelligence has rapidly become the backbone of the modern advertising technology ecosystem. What was once used mainly for basic automation and reporting is now deeply embedded across the entire AdTech stack, influencing how ads are planned, bought, delivered, and measured. Today, AI-driven systems analyze massive volumes of data in real time to help brands reach the right audience...

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