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2025-11-27 09:22:11 -

Whitespace Research: Reading the Parts of the Market No One Underlines

Every market is like a long book. Some pages are highlighted: the obvious trends, the loud competitors, the products everyone copies. Other pages are underlined: the mainstream needs, the predictable demands, the ideas that already existed somewhere else. But the most interesting part of any book isn’t the highlighted lines. It’s the margin notes, the subtle clues scribbled on...

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