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2025-10-20 10:40:53 -

Leveraging Technographic Data to Refine Target Account Lists for Predictive Selling

Technographic data reveals what technologies your prospects use, offering insights beyond firmographics and demographics. Leveraging this data helps identify accounts that align with your product compatibility and solution needs. Marketers can prioritize outreach toward companies actively using or switching from competing tools. Integrating technographic insights with intent data boosts...

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