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leojhonson added blog Networking
2025-11-19 11:38:30 -

Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent Amplify
B2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...

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henry2458 added blog Other
2025-05-01 14:51:33 -

Understanding Intent Data: A Key to Smarter B2B Targeting
In today’s competitive B2B landscape, understanding your audience is no longer just about demographics or firmographics. The real game-changer lies in leveraging intent data—a powerful tool that reveals the online behavior of potential buyers, signaling their readiness to engage with your solutions. Intent data allows businesses to identify prospects who are actively researching...

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