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leojhonson added blog Networking
2026-01-12 05:37:58 -

95/5 Rule for B2B: How to Engage Out-of-Market Buyers | Intent Amplify
The 95/5 Rule for B2B: How to Engage Out-of-Market Buyers | Intent Amplify highlights a critical reality in B2B marketing — only about 5% of potential buyers are actively in the market at any given time, while the remaining 95% are not yet ready to purchase. Understanding and acting on this rule can help businesses build...

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leojhonson added blog Networking
2026-01-14 07:03:46 -

Building an Intent Data-Powered GTM Strategy - Intent Amplify | Intent Amplify
In an increasingly competitive B2B landscape, timing and relevance define success. Building an Intent Data-Powered GTM Strategy enables businesses to engage the right accounts at the right moment with highly personalized messaging. By leveraging intent data, organizations can align sales and marketing efforts to drive faster conversions and predictable revenue growth....

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leojhonson added blog Networking
2026-01-08 11:50:11 -

Demand Generation KPIs: B2B Metrics to Track in 2025 | Intent Amplify
In the fast-evolving B2B marketing landscape, measuring the right performance indicators is critical for success. Demand Generation KPIs: B2B Metrics to Track in 2025 | Intent Amplify is a strategic framework that helps marketers identify, evaluate, and optimize key metrics that drive sustainable growth. This blog outlines the most important KPIs to monitor and why they...

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leojhonson added blog Networking
2025-08-14 11:06:35 -

How Intent Amplify is Scaling in 2025: Strategy and Team Focus for Sustainable Growth
At Intent Amplify, 2025 is not just another year—it's a milestone. 🚀 Our strategy and team-centric approach are at the heart of how we’re scaling sustainably in an evolving B2B landscape. 🔑 Here's how we're doing it: Focused Strategic Planning: We're aligning goals across marketing, sales, and operations to ensure unified direction and accelerated execution. Empowered Teams:...

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leojhonson added blog Networking
2025-11-19 11:38:30 -

Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent Amplify
B2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...

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leojhonson added blog Networking
2026-01-09 13:00:50 -

Micro Influencers for B2B SaaS Lead Gen - Boost Conversions | Intent Amplify
B2B SaaS marketing is no longer driven solely by ads and cold outreach. Buyers trust peer recommendations, niche experts, and authentic voices. This is where micro influencers for B2B SaaS lead gen come into play. With smaller but highly engaged audiences, micro influencers help SaaS brands build credibility, reach decision-makers, and boost conversions more effectively than...

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leojhonson added blog Networking
2025-12-12 11:14:10 -

SEO vs PPC in 2025: Which Offers Better ROI for U.S. Brands? | Intent Amplify
As digital competition intensifies, U.S. brands must decide where to invest for maximum ROI — SEO or PPC. In 2025, both channels remain essential, but their performance, cost, and long-term value differ significantly. With smarter algorithms, rising ad costs, and AI-powered search, choosing the right approach is more important than ever. Platforms like Intent...

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