Cerca | Scenario.press - libera espressione

Aggiunto blog Networking

2025-11-19 11:38:30 -

Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent Amplify

B2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...

0 Commenti 0 Condivisioni 17 Visualizzazioni