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2025-09-19 11:05:46 -

What separates high-intent leads from marketing qualified leads in lead scoring

When it comes to lead generation, not all leads are created equal. Understanding what separates high-intent leads from marketing qualified leads (MQLs) can significantly improve your conversion strategy. Marketing Qualified Leads are prospects who have shown some interest—like downloading an eBook or subscribing to a newsletter. They fit your target audience but may not be ready to buy....

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