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davidthamus55 Reflexión añadida Otro
2025-12-10 15:08:34 -

Desk Research: The Secret Superpower for Better Decisions
Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The...

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davidthamus55 Reflexión añadida Otro
2025-12-18 12:35:52 -

Desk Research: The Secret Superpower for Better Decisions
Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The...

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univdatos_aman Reflexión añadida Otro
2025-12-02 11:35:02 -

Desk Research: The Secret Superpower for Better Decisions
Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The...

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ahasanumi Reflexión añadida Otro
2025-11-06 11:42:45 -

Desk Research: The Secret Superpower for Better Decisions
Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The Hidden Gem...

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ahasanumi Reflexión añadida Otro
2025-11-27 09:22:11 -

Whitespace Research: Reading the Parts of the Market No One Underlines
Every market is like a long book. Some pages are highlighted: the obvious trends, the loud competitors, the products everyone copies. Other pages are underlined: the mainstream needs, the predictable demands, the ideas that already existed somewhere else. But the most interesting part of any book isn’t the highlighted lines. It’s the margin notes, the subtle clues scribbled on...

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