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95/5 Rule for B2B: How to Engage Out-of-Market Buyers | Intent Amplify
The 95/5 Rule for B2B: How to Engage Out-of-Market Buyers | Intent Amplify highlights a critical reality in B2B marketing — only about 5% of potential buyers are actively in the market at any given time, while the remaining 95% are not yet ready to purchase. Understanding and acting on this rule can help businesses build...

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