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2026-02-12 04:33:11 -

Integrating Behavioral Insights to Increase B2B Pipeline Predictability

Predictable pipeline is the foundation of sustainable B2B growth. Yet many organizations still rely on static lead scores, surface-level engagement metrics, and historical averages to forecast revenue. In 2026, leading revenue teams are moving beyond these indicators—integrating behavioral insights into marketing and sales operations to improve accuracy, timing, and conversion...

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