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2025-10-27 10:38:20 -

How to Use Behavioral Scoring in B2B Outbound Strategies for Sustainable Growth

Understanding buyer behavior has become essential in modern B2B marketing. Behavioral scoring helps sales and marketing teams prioritize leads based on how prospects interact with your brand, enabling smarter and more personalized outbound efforts. Key Points What is Behavioral Scoring? Behavioral scoring assigns numerical values to specific actions—like email opens, website visits,...

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