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2026-01-14 03:56:59 -

Why B2B Growth Teams Are Replacing MQLs with Intent-Driven Pipelines

For more than a decade, Marketing Qualified Leads (MQLs) have been the cornerstone of B2B demand generation. Teams celebrated form fills, gated content downloads, and webinar registrations as proof of success. But as buying behavior has evolved, one uncomfortable truth has become impossible to ignore: MQLs no longer reliably indicate purchase intent. Today’s B2B buyers are...

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