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2025-12-12 09:43:13 -

Why Lead Nurturing Is Essential for B2B Growth in 2025

By 2027, B2B buying journeys have become longer, more complex, and increasingly non-linear. Buyers switch between channels, conduct anonymous research, and involve larger buying committees before ever talking to a salesperson. In this environment, lead nurturing is no longer a “nice-to-have”—it’s a growth necessity. Companies that treat nurturing as a core revenue...

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