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Understanding the Modern B2B Buyer: Roles, Responsibilities, and InfluenceThe B2B buying landscape has changed dramatically over the past decade. Gone are the days when purchasing decisions were made by a single decision-maker based on a sales pitch. Today’s modern B2B buyer is informed, digitally savvy, and part of a complex buying group. Understanding who these buyers are, what roles they play, and how they influence purchasing decisions is critical for...0 Comments 0 Shares 632 Views
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