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jamesmitchia added blog Other
2025-12-18 09:43:34 -

BANT Explained: A Modern Guide for B2B Marketers
For decades, BANT has been one of the most widely used frameworks for qualifying B2B leads. Originally developed by IBM, BANT—Budget, Authority, Need, and Timeline—helped sales teams determine whether a prospect was worth pursuing. However, as B2B buying behavior has evolved, so has the way marketers and sales teams use BANT. Today, it remains relevant—but only when applied...

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jamesmitchia added blog Other
2025-12-11 09:32:53 -

Beyond Demographics: How to Uncover the Real Psychographic Pain Points of Your B2B Buyer
Psychographic segmentation uncovers the "why" behind B2B buying decisions, revealing values, attitudes, and motivations beyond demographics like job title or company size. This approach boosts personalization, with 75% of leaders prioritizing it for higher ROI in 2025. Why Psychographics Matter Traditional firmographics create broad targets but miss emotional drivers like risk tolerance or...

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jamesmitchia added blog Other
2025-12-11 09:33:04 -

Beyond Demographics: How to Uncover the Real Psychographic Pain Points of Your B2B Buyer
Psychographic segmentation uncovers the "why" behind B2B buying decisions, revealing values, attitudes, and motivations beyond demographics like job title or company size. This approach boosts personalization, with 75% of leaders prioritizing it for higher ROI in 2025. Why Psychographics Matter Traditional firmographics create broad targets but miss emotional drivers like risk tolerance or...

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