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2025-05-22 16:54:24 -

How to Train Your AI to Understand B2B Buyer Journeys

Introduction Artificial intelligence (AI) is revolutionizing B2B marketing, but even the smartest algorithms are only as effective as the data and strategy behind them. If your AI doesn't understand the B2B buyer journey, you're not getting the full value from your investment. B2B purchases are complex, involve multiple stakeholders, and often span weeks or months. Unlike B2C, where...

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