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2025-11-04 10:09:54 -

From ABM to ABX: Crafting Harmonized Customer Journeys That Drive Growth

From ABM to ABX: Crafting Harmonized Customer Journeys That Drive Growth For years, Account-Based Marketing (ABM) has been the gold standard for precision-driven B2B growth — aligning marketing and sales around high-value accounts. But as buyer expectations evolve, personalization alone isn’t enough. The next evolution is here: Account-Based Experience (ABX) — a holistic,...

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