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2025-04-24 16:02:01 -

ABM Strategies That Deliver: Personalizing the B2B Buyer Journey
Introduction In today’s competitive B2B marketing environment, delivering generic messages to broad audiences is no longer effective. Account-Based Marketing (ABM) has emerged as a highly strategic approach that enables businesses to target high-value accounts with personalized content and experiences. But simply adopting ABM isn’t enough. Success lies in personalization –...

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2025-05-22 16:53:54 -

Targeted Outreach: ABM Strategies for HR Technology Companies
Introduction In today’s hyper-competitive HR technology landscape, one-size-fits-all marketing is no longer effective. Whether your company specializes in applicant tracking systems (ATS), performance management software, payroll platforms, or workforce analytics, you’re likely targeting complex buying committees within mid-market and enterprise organizations. That’s where...

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