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2025-09-17 11:01:25 -

How to measure the success of an ABM program from day one

Account-Based Marketing (ABM) is a highly targeted strategy, but how do you know if it’s working? Understanding how to measure the success of an ABM program is essential for optimizing your efforts and proving ROI. How to Measure the Success of an ABM Program: ✔️ Account Engagement: Track interactions across touchpoints—email opens, content downloads, ad clicks, meeting bookings....

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