E-Reputation: Why Businesses Buy Testimonials as well as How to Do It Securely
In the digital world, what you say about yourself serves as the front window of your business. Using a digital map service to find a place for a latte and a pastry, finding a hotel to rest your head after a day of travel, or shopping for a household cleaning device for rugs and carpets — most people begin by examining the aggregated score (the stars) and then digest the written opinions...
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