The Best Restaurant In Your City Might Be Invisible
A few years ago, if you wanted to grow a restaurant, the formula was simple.
Find a good location.
Serves great food.
Deliver excellent service.
Wait for customers to walk in.
Today, that formula is incomplete.
Because many customers never walk in.
They discover restaurants through their phones.
They browse menus while sitting at home.
Compare prices during lunch breaks.
Place orders...
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