How Social Media Engagement Can Drive B2B Lead Progression

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2026-02-13 04:14:45 -

In B2B marketing, social media is often misunderstood as a top-of-funnel awareness channel. But in 2026, it plays a far more strategic role. Social engagement—when aligned with buyer intent and revenue operations—can actively influence lead progression across the funnel. The key is shifting from vanity metrics to measurable movement within the buying journey. From Awareness to...

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