How Predictive Forecasting Is Evolving Go-to-Market Strategy
For years, go-to-market (GTM) strategy relied heavily on historical performance, quarterly trends, and executive intuition. Forecasts were backward-looking, built from past pipeline data and seasonal assumptions. Today, predictive forecasting is transforming that model. By combining AI, behavioral signals, and real-time market inputs, predictive systems are reshaping how organizations plan,...
0 التعليقات 0 المشاركات 39 مشاهدة