Why Lead Quality Should Be a Priority for B2B Growth Teams

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2026-02-09 04:07:59 -

For years, B2B growth teams have been rewarded for volume — more leads, more MQLs, more activity. But as buying journeys become more complex and sales cycles lengthen, volume alone no longer drives growth. Many organizations now face a familiar problem: full funnels and weak pipelines. Prioritizing lead quality over quantity is no longer a tactical choice; it’s a...

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