How Smart Packaging Is Redefining Consumer Engagement in Packaged...

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2026-02-06 09:39:10 -

How Smart Packaging Is Redefining Consumer Engagement in Packaged Goods

The consumer packaged goods (CPG) sector is undergoing a profound transformation as brands respond to rapidly evolving consumer expectations, digital disruption, and global economic shifts. Once driven primarily by scale and distribution reach, today’s CPG success depends on agility, data intelligence, sustainability, and deeper consumer engagement. From smart packaging and eco-friendly...

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