The Psychology Behind Choosing Vouchers Over Physical Gifts

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2026-01-24 08:55:58 -

Why Modern Gifting Is Shifting from Objects to Options Gifting has always been about emotion—gratitude, love, recognition, and belonging. Yet in recent years, there’s been a clear psychological shift in how people choose gifts. Instead of wrapping boxes and guessing preferences, more shoppers are opting for digital vouchers and branded gift cards. This change isn’t just about...

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