How Do OTA Updates Deliver Long-Term Value to Car Owners?
For car owners, OTA updates deliver tangible long-term value that traditional cars can’t match. The most obvious benefit is “lifecycle value growth”: unlike conventional vehicles with fixed functions, OTA-enabled cars gain new features over time. A 2023 model might get 2024’s advanced ADAS features or 2025’s smarter infotainment via updates—no costly...
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