BANT Explained: A Modern Guide for B2B Marketers

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2025-12-18 09:43:34 -

For decades, BANT has been one of the most widely used frameworks for qualifying B2B leads. Originally developed by IBM, BANT—Budget, Authority, Need, and Timeline—helped sales teams determine whether a prospect was worth pursuing. However, as B2B buying behavior has evolved, so has the way marketers and sales teams use BANT. Today, it remains relevant—but only when applied...

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