Evaluating the Quality of B2B Lead Sources in Account-Based Marketing
When it comes to scaling a successful B2B operation, evaluating the quality of B2B lead sources is a critical step that businesses often overlook. Here’s how to do it effectively: Key Factors to Consider: Lead Relevance: Ensure the leads align with your ideal customer profile (ICP) – industry, company size, location, etc. Conversion Rate: A good lead source should result in a...
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