What metrics should agencies use to measure success in AI-augmented...

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2025-10-08 09:42:24 -

What metrics should agencies use to measure success in AI-augmented lead generation campaigns?

As AI becomes central to modern lead generation, agencies can no longer rely on traditional metrics like clicks or impressions alone. AI-augmented campaigns analyze buyer intent, engagement quality, and predictive conversion likelihood, giving a deeper understanding of what truly drives performance. To measure success effectively, agencies need to blend classic KPIs with advanced AI-specific...

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