The Role of Children’s Vitamins in UK’s Gummy Market Expansion
Understanding consumer segmentation is vital to capturing share in the UK gummy vitamins market. Below are several consumer personas and how brands can tailor offerings accordingly:
1. Health-Conscious MillennialsAge 25–40, urban, working professionals. They look for prevention, energy support, and stress relief. This group values clean labels, transparency, and scientifically backed...
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