What are “intent signals” in B2B marketing

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2025-09-22 09:43:54 -

What are “intent signals” in B2B marketing — and why are they more important than ever?

In today’s hyper-competitive B2B landscape, buyers don’t raise their hand and say, “I’m ready to purchase”. Instead, they leave behind digital footprints—behavioral cues that reveal their interests, needs, and purchasing stage. These cues are what we call intent signals. Intent signals can come from many touchpoints: reading a case study on your website,...

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