According to the UnivDatos, increased internet penetration, diverse content offerings, and rapid digital transformation will drive the scenario of the Indian OTT market. As per their “India OTT Market” report, the market was valued at ~USD 3.6 billion in 2023, growing at a CAGR of about 17.3% during the forecast period from 2024-2032 to reach USD billion by 2032.
The North India...
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