How AI Agents Are Powering the Next Evolution of Account-Based...

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2025-08-20 10:05:35 -

How AI Agents Are Powering the Next Evolution of Account-Based Marketing in 2025

Introduction Account-Based Marketing (ABM) has long been the go-to strategy for B2B marketers aiming to align sales and marketing around high-value accounts. In 2025, however, the ABM playbook is undergoing a radical transformation. The driver? AI agents—autonomous, intelligent systems capable of analyzing intent data, orchestrating campaigns, and personalizing engagement at scale. Why...

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