The Role of AI in Account-Based Marketing: Targeting with Precision in 2025
Introduction Account-Based Marketing (ABM) has always been about focus — identifying the right accounts, engaging them with personalized outreach, and building relationships that drive high-value conversions. But in 2025, the game has changed. Artificial Intelligence (AI) has become the ultimate precision tool, helping B2B marketers predict, prioritize, and personalize like never...
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