Data-Driven Strategy & Outcomes: How Marketers Are Moving...

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2025-08-08 09:25:21 -

Data-Driven Strategy & Outcomes: How Marketers Are Moving Beyond Vanity Metrics

For years, many webinar marketing campaigns were judged by surface-level numbers — registrations, email open rates, or social media buzz. While these figures created a sense of reach, they rarely told the full story of whether a webinar actually delivered business impact. Now, leading webinar marketers are shifting focus from lead-generation volume and vanity metrics toward...

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