How Intent Data is Revolutionizing Account-Based Marketing in 2025

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2025-07-31 09:56:03 -

Introduction In 2025, Account-Based Marketing (ABM) continues to evolve—driven largely by the power of intent data. For B2B marketers aiming to capture attention in a crowded digital space, understanding buying intent has become a cornerstone for campaign success. Intent data provides real-time insights into a prospect’s interests, helping marketers prioritize accounts,...

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