AI‑Powered Attribution Modeling: Beyond Last‑Click

added blog Other

2025-06-17 15:55:47 -

Introduction: Why Last‑Click Is Holding You Back In today’s complex B2B buyer’s journey, relying on last‑click attribution is like navigating a maze blindfolded. You’re only seeing the final step, ignoring all the interactions that led to it. That means budget misallocation, missed opportunities, and inaccurate ROI measurement. AI‑powered attribution modeling changes the...

0 Comments 0 Shares 15 Views