Why 89% of B2B Marketers Say AI Intent Data is Non-Negotiable
Introduction: The B2B Marketing Shift You Can’t Afford to Ignore
In today’s hyper-competitive digital landscape, guesswork is no longer a strategy—and manual lead qualification is a losing game.
Modern B2B marketing demands precision, speed, and real-time buyer intelligence. That’s why 89 percent of B2B marketers now believe that AI-powered intent data is...