The Future of B2B Sales: AI, Intent Data, and Hyper-Personalization
Introduction: B2B Sales Is Changing—Are You Ready?
The traditional B2B sales model is broken.
Gone are the days of spray-and-pray outreach, static buyer personas, and long lead qualification cycles. Today’s B2B buyers are smarter, faster, and more digitally connected than ever before. They expect relevance, speed, and personalization—from first touch to final purchase.
In...