The Dark Side of Intent Data: 3 Mistakes That Kill Your ROI

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2 months ago -

Introduction: When Intent Data Goes Wrong Intent data is one of the most powerful tools in a B2B marketer’s arsenal. When used correctly, it can help you identify in-market buyers, accelerate deals, and drive high-quality pipeline. However, there’s a darker side to intent data that few marketers openly talk about. Most B2B companies today are investing in intent data, but many are...

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